Newswire
De newswire is een door de redactie van Lopend Vuur verzamelde lijst van op het internet verschenen lezenswaardige artikelen over de muziek en de muziekindustrie. Je kunt je ook abbonneren op de rss-feed van onze newswire.
>>> Never settle on being typical. Only by being atypical will you command the attention you truly deserve.
>>> So many musicians that read our site or go through some of our training go back to the same problems. They are musicians, not marketers or internet superstars. This post is not meant to be an argument for the musician / businessman, but rather for those that want to get some things off their plate. We have been experimenting with outsourcing firms, VA's and local workers (college students/super fans) to see what we can dish off a musician's plate so they can focus on the bigger picture items.
>>> After several years of offering free services, music marketing and sales platform Bandcamp announced today that it will be switching to a paid platform in early August. Bandcamp will charge artists 15% of each transaction, dropping to 10% as soon as an artist, management or label's all-time sales exceed $5,000. The revenue share rate for existing accounts will be based on all sales to date.
>>> "If these are the 20 top artists on social media, there’s little to show that this is because they’re doing anything particularly innovative to build their online fanbases. Indeed, there’s a good argument for suggesting that they’re 20 of the most popular artists on social networks because they’re 20 of the most popular artists in the real world. Most fans offline is likely to mean most fans online."
>>> With Fortune's Fool, author Fred Gooman, who also wrote the music industry tome The Mansion on the Hill, has penned another must read for those interested in the modern history and questionable future of the major record labels (aka most Hypebot readers). Using Edgar Bronfman Jr. and Warner Music Group as the lens, Goodman chronicles the triumphs and missteps of the modern record music industry.
>>> GigsWiz has released a Facebook Application. Through it fans can make concert requests in Facebook for the bands and artists who are registered users of the GigsWiz platform. The application lets fans share their requests within their own friend network, which helps the bands increase their viral spread in social media.
>>> IOUmusic, in a similar vein as other grassroots, crowdfunding applications such as Kickstarter and RocketHub, i a new donation website that's focused on assisting musicians and providing them with alternative means to fund their creative projects.
>>> The main reasons for undergoing a full-fledged music blog promotion campaign are to raise awareness about your music, and drive web traffic back to your official website, where people can interact with you, become fans, and ultimately buy whatever it is you are selling (CD’s, digital downloads, Uzi-Shaped USB drives, t-shirts, sock puppets, etc). Don’t just blindly assume that your web traffic, number of fans, and online sales will automatically increase because of your recent efforts in blog promotion.
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